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Make vs Zapier - Comparison | AI Deck

Make vs Zapier

Side-by-side comparison — features, pricing, pros and cons

Make

Freemium

4.1

Visual automation platform (formerly Integromat) known for a scenario builder that makes data transformation and routing logic easier to visualize than Zapier's linear flow model. At $9-16/mo for 10,000-40,000 operations, it sits between free tools and enterprise platforms. Strong for teams doing complex multi-branch data processing without writing code.

Category:Workflow Automation

Features

Visual scenario builder with non-linear, branching workflow visualization
2,000+ app integrations including HTTP/REST and webhooks for custom APIs
Advanced router modules for conditional branching and data filtering
Data store: built-in lightweight database for state persistence between scenarios
JSON/XML parsing and transformation with no-code tools
+3 more

Pros

Non-linear visual builder is significantly clearer than Zapier for workflows with multiple branches and conditions
Operations-based pricing means 1 automation with 5 steps costs 5 ops — often cheaper than per-task Zapier pricing
Data Store allows state to persist between runs without an external database for simple key-value use cases
Free tier includes 1,000 operations/month — enough for testing before committing to a paid plan

Cons

AI node support is limited compared to n8n — building LLM pipelines requires more manual HTTP module work
Scenario builder becomes visually complex (hard to read) on workflows with 30+ modules
Free tier requires manual scenario activation — paid plan required for scheduled automatic runs
No self-hosting option — all data flows through Make's cloud infrastructure
Cost scales linearly with operation count, not workflow count; high-frequency scenarios become expensive at $9/mo base

Zapier

Freemium

4.0

The most widely adopted no-code automation platform with 7,000+ app integrations, designed for non-technical users who need to connect tools without writing code or managing infrastructure. Linear "Zap" workflows are the easiest entry point in automation, with a free tier for simple use cases. AI features (Zapier AI Actions) allow chatbots and LLMs to trigger Zapier workflows via natural language.

Category:Workflow Automation

Features

7,000+ app integrations — largest integration catalog of any automation platform
Zap builder: single-trigger linear workflow with filter, delay, and path steps
Paths: conditional branching for up to 3 branches per Zap
AI Actions: allow ChatGPT, Claude, and other LLMs to trigger Zapier workflows via natural language
Tables: built-in database for data storage between Zaps
+3 more

Pros

7,000+ integrations means almost any SaaS app the user works with is already supported, no HTTP setup required
Easiest UI of the three major platforms — non-technical staff can build and maintain their own automations
AI Actions enables AI assistants to take real-world actions (create CRM contacts, send emails) without a developer
Free tier with 100 tasks/month is sufficient for light personal automation use without a credit card

Cons

Most expensive at scale: 10,000 tasks/mo costs $69+/mo versus n8n self-hosted for ~$15/mo total
Linear Zap model limits complex multi-branch logic; "Paths" only supports 3 branches per Zap
Free tier (100 tasks/month) is too low for any meaningful business process — forces upgrade quickly
No self-hosting option — all workflow data flows through Zapier's US-based cloud infrastructure
Slower execution (polling triggers check every 1-15 min on free/lower plans) versus instant webhook triggers on paid plans

Tool	MakeView details →	ZapierView details →
Pricing	Freemium	Freemium
Rating	4.1	4.0
Category	Workflow Automation	Workflow Automation
Description	Visual automation platform (formerly Integromat) known for a scenario builder that makes data transformation and routing logic easier to visualize than Zapier's linear flow model. At $9-16/mo for 10,000-40,000 operations, it sits between free tools and enterprise platforms. Strong for teams doing complex multi-branch data processing without writing code.	The most widely adopted no-code automation platform with 7,000+ app integrations, designed for non-technical users who need to connect tools without writing code or managing infrastructure. Linear "Zap" workflows are the easiest entry point in automation, with a free tier for simple use cases. AI features (Zapier AI Actions) allow chatbots and LLMs to trigger Zapier workflows via natural language.
Features
Visual scenario builder with non-linear, branching workflow visualization
2,000+ app integrations including HTTP/REST and webhooks for custom APIs
Advanced router modules for conditional branching and data filtering
Data store: built-in lightweight database for state persistence between scenarios
JSON/XML parsing and transformation with no-code tools
Scenario scheduling: minute-level granularity on triggers
Error handling routes for automatic retry and failure notification
Team features: shared scenarios, scenario logs, version history
7,000+ app integrations — largest integration catalog of any automation platform
Zap builder: single-trigger linear workflow with filter, delay, and path steps
Paths: conditional branching for up to 3 branches per Zap
AI Actions: allow ChatGPT, Claude, and other LLMs to trigger Zapier workflows via natural language
Tables: built-in database for data storage between Zaps
Interfaces: no-code forms and portals that trigger Zaps
Zapier Central: AI bot creation with workflow triggers connected to 7,000+ apps
Sub-Zaps: modular reusable workflow blocks called from multiple Zaps
Pros
	Non-linear visual builder is significantly clearer than Zapier for workflows with multiple branches and conditions Operations-based pricing means 1 automation with 5 steps costs 5 ops — often cheaper than per-task Zapier pricing Data Store allows state to persist between runs without an external database for simple key-value use cases Free tier includes 1,000 operations/month — enough for testing before committing to a paid plan	7,000+ integrations means almost any SaaS app the user works with is already supported, no HTTP setup required Easiest UI of the three major platforms — non-technical staff can build and maintain their own automations AI Actions enables AI assistants to take real-world actions (create CRM contacts, send emails) without a developer Free tier with 100 tasks/month is sufficient for light personal automation use without a credit card
Cons
	AI node support is limited compared to n8n — building LLM pipelines requires more manual HTTP module work Scenario builder becomes visually complex (hard to read) on workflows with 30+ modules Free tier requires manual scenario activation — paid plan required for scheduled automatic runs No self-hosting option — all data flows through Make's cloud infrastructure Cost scales linearly with operation count, not workflow count; high-frequency scenarios become expensive at $9/mo base	Most expensive at scale: 10,000 tasks/mo costs $69+/mo versus n8n self-hosted for ~$15/mo total Linear Zap model limits complex multi-branch logic; "Paths" only supports 3 branches per Zap Free tier (100 tasks/month) is too low for any meaningful business process — forces upgrade quickly No self-hosting option — all workflow data flows through Zapier's US-based cloud infrastructure Slower execution (polling triggers check every 1-15 min on free/lower plans) versus instant webhook triggers on paid plans
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