Quick Verdict
6sense is an AI-powered ABM and revenue intelligence platform that identifies anonymous buyers, predicts purchase intent, and orchestrates personalized campaigns. Uses AI to analyze billions of intent signals to help B2B teams engage accounts at the perfect moment.
Best for: Enterprise B2B companies, ABM-focused marketing teams, Companies with long sales cycles, Revenue operations teams
6sense
6sense is an AI-powered ABM and revenue intelligence platform that identifies anonymous buyers, predicts purchase intent, and orchestrates personalized campaigns. Uses AI to analyze billions of intent signals to help B2B teams engage accounts at the perfect moment.
Best for: Enterprise B2B companies • ABM-focused marketing teams • Companies with long sales cycles • Revenue operations teams
Key Features
- AI intent data and scoring
- Anonymous buyer identification
- Account-based advertising
- Predictive analytics
- Sales intelligence alerts
- Orchestration workflows
- Integration with major CRMs/MAPs
- Revenue AI insights
Pros
- Industry-leading intent data
- Excellent account identification
- Strong predictive capabilities
- Comprehensive ABM platform
- Good ROI for enterprise
Cons
- Very expensive
- Complex implementation
- Requires dedicated resources
- Data accuracy varies by industry
Pricing
| Plan | Details |
|---|---|
| Starter | Custom |
| Enterprise | Custom |
ABM-focused platform
Tips & Best Practices
Use buying-stage models instead of MQLs - segment accounts by Target, Awareness, Consideration, and Decision stages for better prioritization
Define clear in-market criteria combining intent surge + first-party behavior (site visits, pricing page views) before triggering sales outreach
Build intelligent workflows that route alerts to the right owner (SDR vs AE vs CSM) with buying stage, intent topics, and recent page views included
Create stage-specific ad creatives: problem framing for Awareness, use-cases and comparisons for Consideration, ROI calculators for Decision
Maintain bi-directional sync with CRM to push account scores and pull opportunity data back for model refinement
Run quarterly segment refreshes to update ICP modeling and prune low-fit accounts from active campaigns
Track account-level metrics (coverage, influenced pipeline, velocity) rather than lead-based KPIs for accurate ABM measurement
Features
- AI intent data and scoring
- Anonymous buyer identification
- Account-based advertising
- Predictive analytics
- Sales intelligence alerts
- Orchestration workflows
- Integration with major CRMs/MAPs
- Revenue AI insights
Best for: Enterprise B2B companies • ABM-focused marketing teams • Companies with long sales cycles • Revenue operations teams
Pros
- Industry-leading intent data
- Excellent account identification
- Strong predictive capabilities
- Comprehensive ABM platform
- Good ROI for enterprise
Cons
- Very expensive
- Complex implementation
- Requires dedicated resources
- Data accuracy varies by industry
Final Recommendation
6sense is a paid AI tool best suited for Enterprise B2B companies and ABM-focused marketing teams.