Copy.ai is an AI writing and go-to-market (GTM) workflow platform that has evolved from a copywriting tool into a system for automating sales and marketing content pipelines. Its Workflows feature lets teams chain prompts, data sources, and output formats into automated content operations — prospecting, outreach, and content repurposing — without code. It targets RevOps, marketing, and sales teams at growing B2B companies.
| Plan | Details |
|---|---|
| Starter | Chat: $29/mo ($24/mo annual) |
| Pro | Growth: $1,000/mo |
| Enterprise | Enterprise: Custom |
GTM/workflow platform. Pivoted away from a free content-generation tier; lowest paid plan is Chat. Higher self-serve tiers (Expansion $2,000/mo, Scale $3,000/mo) target large teams.
Copy.ai is a paid AI tool best suited for RevOps and sales teams automating personalised outreach, Marketing teams building content production pipelines.