Quick Verdict
Frase is an AI-powered SEO content tool that helps you research, write, and optimize articles that rank. Analyzes top SERP results to create comprehensive briefs, then assists writing with AI that understands search intent and topic coverage.
Best for: SEO content writers, Content strategists, Freelance writers, In-house content teams
Frase
Frase is an AI-powered SEO content tool that helps you research, write, and optimize articles that rank. Analyzes top SERP results to create comprehensive briefs, then assists writing with AI that understands search intent and topic coverage.
Best for: SEO content writers • Content strategists • Freelance writers • In-house content teams
Key Features
- SERP analysis and briefs
- AI writing assistant
- Content optimization
- Question research
- Outline builder
- Content scoring
- Google Docs addon
- Team workflows
Pros
- Excellent research features
- Great content briefs
- Good SEO guidance
- Affordable pricing
- Intuitive interface
Cons
- AI writing basic compared to others
- Limited integrations
- Steep learning curve
- Brief generation can be slow
Pricing
| Plan | Details |
|---|---|
| Free | Yes - 1 doc |
| Starter | $15/mo |
| Pro | $45/mo |
| Enterprise | $115/mo |
Team features in higher tiers
Tips & Best Practices
Build topical content pillars first (4-6 core topics) and map every Frase brief to one of them
Create clear scannable answer blocks near the top (40-80 words) for AI Overviews and featured snippets
Add unique insights, frameworks, or case studies not found in SERP competitors - avoid rehashing their content
Match content type to search intent: guides for informational, comparison pages for commercial queries
Use Frase to compare existing pages vs current SERP leaders and identify content gaps for refresh
Add FAQ schema on pages where Frase shows many question-based queries to increase rich result eligibility
Track qualified conversions not just traffic - AI overviews mean less clicks but higher intent visitors
Features
- SERP analysis and briefs
- AI writing assistant
- Content optimization
- Question research
- Outline builder
- Content scoring
- Google Docs addon
- Team workflows
Best for: SEO content writers • Content strategists • Freelance writers • In-house content teams
Pros
- Excellent research features
- Great content briefs
- Good SEO guidance
- Affordable pricing
- Intuitive interface
Cons
- AI writing basic compared to others
- Limited integrations
- Steep learning curve
- Brief generation can be slow
Final Recommendation
Frase is a freemium AI tool best suited for SEO content writers and Content strategists.