Best for: SEO strategists and content managers planning editorial calendars, In-house SEO teams publishing 20+ articles per month, Agencies producing keyword-optimised content for clients
Updated 1 week ago
Frase is an AI content optimization and SEO research tool that focuses on SERP analysis, topical coverage, and on-page optimisation. It analyses the top 20 search results for any keyword and generates content briefs, outlines, and drafts structured to match the semantic signals Google favours. It targets SEO writers and content strategists who need to produce content that ranks, not just reads well.
| Plan | Details |
|---|---|
| Free | None — 5-day trial at $1 |
| Pro | $39/mo (4 articles/month) · $44/mo (unlimited articles) |
| Enterprise | $129/mo (unlimited articles, team features, white-label, API) |
Pro Unlimited at $44/mo is the recommended entry point for any active content programme
Use Frase for brief creation and outline, then paste into Claude or ChatGPT for the actual prose
Run Content Optimisation on your top 10 existing articles before creating new content — faster SEO gains
Export briefs as structured templates and share with freelance writers to standardise content quality
Use Question Research to build a dedicated FAQ section — PAA-aligned content ranks well in Featured Snippets
Best for: SEO strategists and content managers planning editorial calendars • In-house SEO teams publishing 20+ articles per month • Agencies producing keyword-optimised content for clients • Writers who need SERP-grounded briefs rather than generic outlines
Frase is a paid AI tool best suited for SEO strategists and content managers planning editorial calendars and In-house SEO teams publishing 20+ articles per month.
