Quick Verdict
Gong is an AI-powered revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings. Its AI surfaces insights on deal risks, winning behaviors, and coaching opportunities, helping sales teams close more deals with data-driven guidance.
Best for: B2B sales teams, Sales managers and leaders, Revenue operations teams, Companies scaling sales processes
Gong
Gong is an AI-powered revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings. Its AI surfaces insights on deal risks, winning behaviors, and coaching opportunities, helping sales teams close more deals with data-driven guidance.
Best for: B2B sales teams • Sales managers and leaders • Revenue operations teams • Companies scaling sales processes
Key Features
- AI call recording and transcription
- Deal intelligence and risk scoring
- Conversation analytics
- Sales coaching insights
- Pipeline visibility
- Competitor mention tracking
- Integration with CRMs (Salesforce, HubSpot)
- Team performance benchmarking
Pros
- Best-in-class conversation intelligence
- Actionable deal insights
- Excellent coaching features
- Strong CRM integrations
- Improves win rates measurably
Cons
- Premium pricing
- Requires call volume for value
- Privacy concerns for some teams
- Complex initial setup
Pricing
| Plan | Details |
|---|---|
| Starter | ~$160/user/mo |
| Enterprise | Custom |
Conversation intelligence
Tips & Best Practices
Define a small coaching scorecard per role: discovery quality, deal risk indicators, competitive moments, stage conversion
Replace ad-hoc call reviews with weekly manager playlists of top wins, key losses, and critical deals
Use pipeline-driven plus AI-driven forecast models in parallel and coach managers on explaining gaps
Let AI summaries and insights auto-populate CRM fields: pain, decision process, competitors, next steps
Coach that anything not said in the call does not exist - if Gong cannot capture it, it cannot drive scoring
Aim for 30-40% of manager time on coaching enabled by Gong automation instead of manual research
Recognize reps for Gong-measured behaviors that predict success: consistent discovery, multi-threading, clear next steps
Features
- AI call recording and transcription
- Deal intelligence and risk scoring
- Conversation analytics
- Sales coaching insights
- Pipeline visibility
- Competitor mention tracking
- Integration with CRMs (Salesforce, HubSpot)
- Team performance benchmarking
Best for: B2B sales teams • Sales managers and leaders • Revenue operations teams • Companies scaling sales processes
Pros
- Best-in-class conversation intelligence
- Actionable deal insights
- Excellent coaching features
- Strong CRM integrations
- Improves win rates measurably
Cons
- Premium pricing
- Requires call volume for value
- Privacy concerns for some teams
- Complex initial setup
Final Recommendation
Gong is a paid AI tool best suited for B2B sales teams and Sales managers and leaders.