Quick Verdict
Hailuo AI is a text-to-video and image-to-video generator by MiniMax, featuring the Hailuo 2.3 model. Creates 5-10 second HD clips with smooth motion, accurate facial tracking, and consistent character appearance. Available via web, iOS app, and integrated into platforms like Invideo AI.
Best for: Social media content, Quick marketing videos, Product animations, Creative experimentation

Hailuo AI
Hailuo AI is a text-to-video and image-to-video generator by MiniMax, featuring the Hailuo 2.3 model. Creates 5-10 second HD clips with smooth motion, accurate facial tracking, and consistent character appearance. Available via web, iOS app, and integrated into platforms like Invideo AI.
Best for: Social media content • Quick marketing videos • Product animations • Creative experimentation
Key Features
- Text-to-video generation
- Image-to-video animation
- Character consistency across scenes
- 1080p HD output
- Smooth human motion
- Cinematic camera moves
- Multilingual prompts
- Fast generation (minutes)
Pros
- High quality motion and physics
- Good facial expressions
- Multiple style options
- Fast rendering
- Available via Invideo integration
Cons
- Short clips only (5-10 seconds)
- Pricing via third-party platforms
- Limited direct API access
- Credit-based system
Pricing
| Plan | Details |
|---|---|
| Free | Daily credits, 768p 6-second, watermarked |
| Pro | $54.99/month (promo $24.99) - 4,500 credits, parallel processing |
~$0.25/video at Standard. Promotional pricing available.
Tips & Best Practices
Start with free tier
Use image-to-video for consistency
Leverage Director camera controls
Use promotional pricing windows
Features
- Text-to-video generation
- Image-to-video animation
- Character consistency across scenes
- 1080p HD output
- Smooth human motion
- Cinematic camera moves
- Multilingual prompts
- Fast generation (minutes)
Best for: Social media content • Quick marketing videos • Product animations • Creative experimentation
Pros
- High quality motion and physics
- Good facial expressions
- Multiple style options
- Fast rendering
- Available via Invideo integration
Cons
- Short clips only (5-10 seconds)
- Pricing via third-party platforms
- Limited direct API access
- Credit-based system
Final Recommendation
Hailuo AI is a freemium AI tool best suited for Social media content and Quick marketing videos.