Quick Verdict
Lavender AI is an email coaching assistant that helps sales reps write better emails in real-time. Analyzes your draft against millions of successful emails, provides instant scoring, and suggests improvements for subject lines, personalization, and tone to boost reply rates.
Best for: SDRs and BDRs, Sales teams wanting email coaching, Sales managers training reps, Anyone struggling with cold emails
Lavender AI
Lavender AI is an email coaching assistant that helps sales reps write better emails in real-time. Analyzes your draft against millions of successful emails, provides instant scoring, and suggests improvements for subject lines, personalization, and tone to boost reply rates.
Best for: SDRs and BDRs • Sales teams wanting email coaching • Sales managers training reps • Anyone struggling with cold emails
Key Features
- Real-time email scoring
- AI writing suggestions
- Personalization recommendations
- Subject line optimizer
- Mobile optimization checker
- Team analytics dashboard
- Gmail and Outlook integration
- Prospect research assistant
Pros
- Instant actionable feedback
- Measurably improves reply rates
- Easy to use in workflow
- Great for coaching SDRs
- Affordable pricing
Cons
- Focused only on email
- Less useful for experienced writers
- Some suggestions too conservative
- Limited CRM integrations
Pricing
| Plan | Details |
|---|---|
| Free | Yes - limited emails |
| Pro | $29/seat/mo |
| Enterprise | $99/seat/mo |
Team analytics included
Tips & Best Practices
Treat Lavender as a coach not ghostwriter: jot bullets, use Start my email, rewrite in your voice, then score and tighten
Aim for Lavender score 90+ but do not chase 100 which can make copy feel over-optimized or generic
Keep emails short (3-7 sentences, under 125 words) with You/Your ratio higher than I/We
Use Personalization Assistant to pull LinkedIn, news, and company events into relevant 1-line opens
Pick 1-2 proven frameworks per use case: net-new cold, follow-ups, post-meeting recaps, reactivation
Set team standard like no outbound email under 85-90 without a reason, review edge cases in 1:1s
Track whether 90+ scored emails correlate with higher reply rates per segment to refine team targets
Features
- Real-time email scoring
- AI writing suggestions
- Personalization recommendations
- Subject line optimizer
- Mobile optimization checker
- Team analytics dashboard
- Gmail and Outlook integration
- Prospect research assistant
Best for: SDRs and BDRs • Sales teams wanting email coaching • Sales managers training reps • Anyone struggling with cold emails
Pros
- Instant actionable feedback
- Measurably improves reply rates
- Easy to use in workflow
- Great for coaching SDRs
- Affordable pricing
Cons
- Focused only on email
- Less useful for experienced writers
- Some suggestions too conservative
- Limited CRM integrations
Final Recommendation
Lavender AI is a freemium AI tool best suited for SDRs and BDRs and Sales teams wanting email coaching.