Quick Verdict
Make (formerly Integromat) is a powerful visual automation platform for creating complex workflows between apps and services. Build sophisticated automations with a visual editor, branching logic, and error handling that rivals custom code.
Best for: Power users, Technical marketers, Complex automations, Budget-conscious teams

Make
Make (formerly Integromat) is a powerful visual automation platform for creating complex workflows between apps and services. Build sophisticated automations with a visual editor, branching logic, and error handling that rivals custom code.
Best for: Power users • Technical marketers • Complex automations • Budget-conscious teams
Key Features
- Visual scenario builder
- 1,500+ integrations
- Branching and routing
- Error handling
- Data manipulation
- Scheduling
- Webhooks
- API connections
Pros
- Powerful visual builder
- Complex logic support
- Good value for price
- Great data manipulation
- Visual debugging
Cons
- Steeper learning curve
- UI can be overwhelming
- Some apps missing
- Documentation gaps
Pricing
| Plan | Details |
|---|---|
| Free | $0 - 1,000 credits/month, 2 scenarios |
| Starter | $9/month (Core) - 10,000 credits, unlimited scenarios |
| Pro | $16/month - 10,000 credits, priority execution |
| Enterprise | Custom - SSO, audit logs, 24/7 support |
5-10x cheaper than Zapier for equivalent workflows. Teams plan at $29/month includes team roles.
Tips & Best Practices
Make.com gives you 13x more operations per dollar compared to Zapier at similar tiers
Use Make's "Router" module to split workflows into parallel paths for complex logic
Make's visual designer lets you see data flow between modules - use "Run once" to debug step by step
Set up error handlers in Make to catch and log failures without breaking your whole workflow
Use Make's built-in data stores for simple persistence without needing external databases
Visual canvas shows data flow in real-time
Debugging takes half the time compared to n8n
3,000+ integrations (added 500+ in 2024)
Features
- Visual scenario builder
- 1,500+ integrations
- Branching and routing
- Error handling
- Data manipulation
- Scheduling
- Webhooks
- API connections
Best for: Power users • Technical marketers • Complex automations • Budget-conscious teams
Pros
- Powerful visual builder
- Complex logic support
- Good value for price
- Great data manipulation
- Visual debugging
Cons
- Steeper learning curve
- UI can be overwhelming
- Some apps missing
- Documentation gaps
Alternatives to Make
Final Recommendation
Make is a freemium AI tool best suited for Power users and Technical marketers.


