Make

Key Features

• Visual scenario builder with non-linear, branching workflow visualization
• 2,000+ app integrations including HTTP/REST and webhooks for custom APIs
• Advanced router modules for conditional branching and data filtering
• Data store: built-in lightweight database for state persistence between scenarios
• JSON/XML parsing and transformation with no-code tools
• Scenario scheduling: minute-level granularity on triggers
• Error handling routes for automatic retry and failure notification
• Team features: shared scenarios, scenario logs, version history

Pros & cons

Pricing

Also: Teams: $29/mo — Prices for 10,000 credits/mo tier; scale up via credit slider. Enterprise custom. ~15%+ off annual.

Tips & Best Practices

1. Use the "Router" module to split data flows visually — it's clearer than Zapier's filter steps for complex conditional logic
2. Enable "Incomplete Execution Storage" to pause failed workflows at the error point and replay after fixing
3. Use Data Store for tracking processed item IDs to prevent duplicate processing in webhook workflows
4. Combine Make with an HTTP module and OpenAI API for basic AI steps — more work than n8n but viable without self-hosting

How Make compares

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Final Recommendation

Make is a freemium AI tool best suited for Teams needing complex conditional routing logic that is visually clearer than Zapier's linear model, Operations teams at the $9-50/mo budget range who need more than Zapier's free tier.