Pictory AI

Key Features

• Script to video conversion
• Blog to video
• Auto-captioning
• AI voice-over
• Stock footage library
• Brand kit customization
• Aspect ratio presets
• Team collaboration

Pros & cons

Pricing

Also: Team: $119/mo annual ($199/mo monthly) — Enterprise custom. Plans by video minutes/storage; Pro adds custom avatars + voice cloning.

Tips & Best Practices

1. Choose the right workflow: Idea to Video for topics, Article to Video for repurposing, Edit Video Using Text for existing footage
2. Be specific in prompts: include target platform, approx length, audience, and tone (educational, casual, high-energy)
3. Write scripts like you talk: short sentences, everyday words, strong hook in first 3-5 seconds
4. Add visual cues in script like [show graph] or [screen recording] to help swap in better visuals later
5. Review each scene in storyboard: replace generic stock where it feels off-brand, adjust timing so lines finish before cuts
6. Set Brand Kit with logo, colors, fonts, subtitle style and apply at project level for consistency
7. Batch production: script 5-10 related videos then run through Pictory in one session for consistent style

How Pictory AI compares

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Learning Resources

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Final Recommendation

Pictory AI is a freemium AI tool best suited for Content marketers, Social media managers.