Quick Verdict
Power BI Copilot brings generative AI to Microsoft Power BI, enabling users to create reports, generate DAX formulas, summarize insights, and build visualizations using natural language. Integrated with Microsoft 365 Copilot for enterprise-wide AI assistance across your data estate.
Best for: Microsoft-centric organizations, Power BI users wanting AI assist, Enterprise BI teams, Analysts learning DAX
Power BI Copilot
Power BI Copilot brings generative AI to Microsoft Power BI, enabling users to create reports, generate DAX formulas, summarize insights, and build visualizations using natural language. Integrated with Microsoft 365 Copilot for enterprise-wide AI assistance across your data estate.
Best for: Microsoft-centric organizations • Power BI users wanting AI assist • Enterprise BI teams • Analysts learning DAX
Key Features
- Natural language report generation
- AI-powered DAX formula creation
- Automatic insight summaries
- Smart narrative generation
- Q&A visual with AI
- Integration with Microsoft 365 Copilot
- Automated data storytelling
- AI anomaly detection
Pros
- Seamless Microsoft 365 integration
- Reduces DAX learning curve
- Enterprise-grade security
- Familiar Power BI interface
- Cost-effective with E5 licenses
Cons
- Requires Microsoft 365 Copilot license
- Limited to Power BI ecosystem
- AI suggestions not always accurate
- English-centric currently
Pricing
| Plan | Details |
|---|---|
| Free | Yes - Power BI Desktop |
| Pro | $10/user/mo |
| Enterprise | $24/user/mo |
Copilot requires premium
Tips & Best Practices
Optimize your semantic model first: clean relationships, business-friendly names, descriptions, synonyms, and data categories
Use AI instructions to tell Copilot what metrics matter, key business rules, terminology, and visualization preferences
Set up Verified answers for frequently asked high-stakes questions like revenue, margin, and headcount
Iterate prompts: start broad then narrow, use follow-up prompts to keep context, clear chat when changing topic
Ask Copilot to create DAX measures and explain the formula step-by-step in plain English
Use Report Copilot to create entire pages from natural language briefs then adjust visuals as needed
Cross-check key numbers against known figures or existing reports before sharing broadly
Features
- Natural language report generation
- AI-powered DAX formula creation
- Automatic insight summaries
- Smart narrative generation
- Q&A visual with AI
- Integration with Microsoft 365 Copilot
- Automated data storytelling
- AI anomaly detection
Best for: Microsoft-centric organizations • Power BI users wanting AI assist • Enterprise BI teams • Analysts learning DAX
Pros
- Seamless Microsoft 365 integration
- Reduces DAX learning curve
- Enterprise-grade security
- Familiar Power BI interface
- Cost-effective with E5 licenses
Cons
- Requires Microsoft 365 Copilot license
- Limited to Power BI ecosystem
- AI suggestions not always accurate
- English-centric currently
Final Recommendation
Power BI Copilot is a freemium AI tool best suited for Microsoft-centric organizations and Power BI users wanting AI assist.