Recraft

Key Features

• Native vector (SVG) generation that opens and edits in Illustrator, Figma, Sketch, and Inkscape
• Custom style training from reference images for consistent brand identity
• Color-palette and style-preset controls applied across generations
• In-image text rendering, stronger than most general image generators
• Raster image generation with private storage and commercial rights on paid plans
• Credit-based usage: 1 credit per raster image, 2 credits per vector
• API access (~$0.04 per raster, ~$0.08 per vector image)
• Creative Upscale and editing tools (Creative Upscale can cost up to 20 credits)

Pros & cons

Pricing

Also: Teams: from $22/mo per tier (adds shared styles, SSO) — Verified 2026-06-08 from recraft.ai/docs/plans-and-billing/paid-plans. Basic $12/mo monthly or $10/mo annual. Pro is tiered by credits: $20/$40/$80/$160 monthly for 2k/4k/8k/16k credits (annual ~20% less). Teams adds shared styles, SSO, and 24/7 support. Paid plans grant private generation + commercial rights. Credits do not roll over. Some third-party listings cite older $27/$48 tiers.

Tips & Best Practices

1. Run generated SVGs through a path-simplify step in Illustrator or Inkscape to cut excess anchor points before handoff
2. Build a custom style from brand references early so every later generation stays on-brand
3. Always verify exported dimensions against your grid spec, since output size can drift
4. Reserve Creative Upscale for final assets only, given its high per-use credit cost

Final Recommendation

Recraft is a freemium AI tool best suited for Brand and graphic designers needing editable vector output, Marketing teams producing on-brand visuals at scale.