Quick Verdict
- One of the few tools that outputs genuine editable SVG vectors, not raster traced to look like vectors
- Strong text-in-image rendering for logos, posters, and UI mockups
Best for: Brand and graphic designers needing editable vector output, Marketing teams producing on-brand visuals at scale, Startups creating logos, icons, and mockups in-house
Recraft
Updated today
Recraft is an AI image generator built for brand and design work, generating both raster images and true editable SVG vectors that open directly in Illustrator, Figma, and Inkscape. It emphasizes brand consistency through custom style training, color-palette controls, and reliable in-image text rendering. It targets designers and marketing teams who need scalable logos, icons, and on-brand visuals rather than one-off art.
Best for: Brand and graphic designers needing editable vector output • Marketing teams producing on-brand visuals at scale • Startups creating logos, icons, and mockups in-house • Developers needing programmatic image/vector generation via API • Agencies maintaining distinct per-client visual styles
Key Features
- Native vector (SVG) generation that opens and edits in Illustrator, Figma, Sketch, and Inkscape
- Custom style training from reference images for consistent brand identity
- Color-palette and style-preset controls applied across generations
- In-image text rendering, stronger than most general image generators
- Raster image generation with private storage and commercial rights on paid plans
- Credit-based usage: 1 credit per raster image, 2 credits per vector
- API access (~$0.04 per raster, ~$0.08 per vector image)
- Creative Upscale and editing tools (Creative Upscale can cost up to 20 credits)
Pros
- One of the few tools that outputs genuine editable SVG vectors, not raster traced to look like vectors
- Strong text-in-image rendering for logos, posters, and UI mockups
- Brand-consistency controls (style training + palettes) keep a cohesive look across assets
- Free tier with 50 daily credits to evaluate before paying
- API and Figma-compatible output fit professional design pipelines
Cons
- Generated SVGs often contain excessive anchor points and redundant layers, needing significant manual cleanup
- Credits deplete fast at production volume and do not roll over; Creative Upscale costs up to 20 credits each
- Reliability incidents reported, including export failures (Feb-Apr 2025) and credits deducted on failed generations
- Image dimensions can drift from explicitly set width/height, requiring manual checking
- Poor mobile experience and support response times that lag behind the product's pace
Pricing
| Plan | Details |
|---|---|
| Free | 50 daily credits, personal use, images are public and owned by Recraft (no commercial rights) |
| Starter | Basic: $12/mo (1,000 credits) |
| Pro | Pro: from $20/mo (2,000 credits, scales to 16,000) |
Also: Teams: from $22/mo per tier (adds shared styles, SSO) — Verified 2026-06-08 from recraft.ai/docs/plans-and-billing/paid-plans. Basic $12/mo monthly or $10/mo annual. Pro is tiered by credits: $20/$40/$80/$160 monthly for 2k/4k/8k/16k credits (annual ~20% less). Teams adds shared styles, SSO, and 24/7 support. Paid plans grant private generation + commercial rights. Credits do not roll over. Some third-party listings cite older $27/$48 tiers.
Tips & Best Practices
Run generated SVGs through a path-simplify step in Illustrator or Inkscape to cut excess anchor points before handoff
Build a custom style from brand references early so every later generation stays on-brand
Always verify exported dimensions against your grid spec, since output size can drift
Reserve Creative Upscale for final assets only, given its high per-use credit cost
Features
- Native vector (SVG) generation that opens and edits in Illustrator, Figma, Sketch, and Inkscape
- Custom style training from reference images for consistent brand identity
- Color-palette and style-preset controls applied across generations
- In-image text rendering, stronger than most general image generators
- Raster image generation with private storage and commercial rights on paid plans
- Credit-based usage: 1 credit per raster image, 2 credits per vector
- API access (~$0.04 per raster, ~$0.08 per vector image)
- Creative Upscale and editing tools (Creative Upscale can cost up to 20 credits)
Best for: Brand and graphic designers needing editable vector output • Marketing teams producing on-brand visuals at scale • Startups creating logos, icons, and mockups in-house • Developers needing programmatic image/vector generation via API • Agencies maintaining distinct per-client visual styles
Pros
- One of the few tools that outputs genuine editable SVG vectors, not raster traced to look like vectors
- Strong text-in-image rendering for logos, posters, and UI mockups
- Brand-consistency controls (style training + palettes) keep a cohesive look across assets
- Free tier with 50 daily credits to evaluate before paying
- API and Figma-compatible output fit professional design pipelines
Cons
- Generated SVGs often contain excessive anchor points and redundant layers, needing significant manual cleanup
- Credits deplete fast at production volume and do not roll over; Creative Upscale costs up to 20 credits each
- Reliability incidents reported, including export failures (Feb-Apr 2025) and credits deducted on failed generations
- Image dimensions can drift from explicitly set width/height, requiring manual checking
- Poor mobile experience and support response times that lag behind the product's pace
Final Recommendation
Recraft is a freemium AI tool best suited for Brand and graphic designers needing editable vector output, Marketing teams producing on-brand visuals at scale.