Quick Verdict
ZoomInfo is a B2B data platform with AI-powered sales intelligence. Provides accurate contact and company data, buyer intent signals, and engagement tools to help sales and marketing teams find and connect with ideal customers.
Best for: Enterprise B2B sales, Account-based marketing, Sales operations, Revenue teams at scale
ZoomInfo
ZoomInfo is a B2B data platform with AI-powered sales intelligence. Provides accurate contact and company data, buyer intent signals, and engagement tools to help sales and marketing teams find and connect with ideal customers.
Best for: Enterprise B2B sales • Account-based marketing • Sales operations • Revenue teams at scale
Key Features
- B2B contact database
- Intent data signals
- Company insights
- Conversation intelligence
- Engagement tools
- Salesforce integration
- Website visitor tracking
- Data enrichment
Pros
- Largest B2B database
- Accurate data
- Strong intent signals
- Good integrations
- Comprehensive platform
Cons
- Very expensive
- Aggressive sales tactics
- Data accuracy varies by region
- Contract terms strict
Pricing
| Plan | Details |
|---|---|
| Starter | ~$15K/year |
| Enterprise | Custom |
Intent data included
Tips & Best Practices
Define ICP using firmographic, technographic, and intent filters together - create micro-ICPs and save them as Saved Searches for ongoing pipeline generation
Turn on intent topics that tightly match your value prop and build signal-driven workflows: intent spike triggers auto-create tasks in Salesforce or HubSpot
Have reps start their day in AI Copilot views showing accounts most likely to convert, key contacts to multithread, and recommended timing and channel
Integrate with your CRM and engagement tools, use auto-enrichment so new leads get filled with firmographic data and key contact roles automatically
Use advanced filters to avoid generic lists: layer seniority, department, function, keywords in titles, technologies, and geography
Systematically identify economic buyer, champion, technical evaluator, and adjacent stakeholders for every target account to build multithreaded opportunities
Track pre and post ZoomInfo metrics: meetings per rep, connect rate, pipeline created, win rate, deal size, and sales cycle length to refine ICP and sequences
Features
- B2B contact database
- Intent data signals
- Company insights
- Conversation intelligence
- Engagement tools
- Salesforce integration
- Website visitor tracking
- Data enrichment
Best for: Enterprise B2B sales • Account-based marketing • Sales operations • Revenue teams at scale
Pros
- Largest B2B database
- Accurate data
- Strong intent signals
- Good integrations
- Comprehensive platform
Cons
- Very expensive
- Aggressive sales tactics
- Data accuracy varies by region
- Contract terms strict
Final Recommendation
ZoomInfo is a paid AI tool best suited for Enterprise B2B sales and Account-based marketing.