Quick Verdict
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of 275M+ contacts. Combines prospecting, enrichment, and outreach with AI-powered sequences, helping sales teams find and engage ideal customers at scale.
Best for: B2B sales teams, Startups and SMBs, SDRs prospecting, Companies building outbound
Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform with a database of 275M+ contacts. Combines prospecting, enrichment, and outreach with AI-powered sequences, helping sales teams find and engage ideal customers at scale.
Best for: B2B sales teams • Startups and SMBs • SDRs prospecting • Companies building outbound
Key Features
- 275M+ contact database
- AI-powered sequences
- Email and dialer outreach
- Data enrichment
- Chrome extension
- CRM integrations
- Intent data signals
- Meeting scheduler
Pros
- Massive accurate database
- Generous free tier
- All-in-one platform
- Great Chrome extension
- Affordable vs competitors
Cons
- Data accuracy varies by region
- Email limits on lower tiers
- Can feel overwhelming
- Support response times
Pricing
| Plan | Details |
|---|---|
| Free | Yes - 50 emails/mo |
| Starter | $49/user/mo |
| Pro | $79/user/mo |
| Enterprise | $119/user/mo |
275M+ contacts
Tips & Best Practices
Define precise ICP with firmographics, roles, and intent filters - use funding signals, hiring spikes, and job changes for timing
Build dynamic lists from website visitors and similar companies for same-day outreach while intent is fresh
Structure sequences with 10-15 touches over 2-3 weeks across email, phone, LinkedIn, and video for optimal response
Use Apollo AI to draft personalized emails, then add 1-2 lines of true custom insight per prospect
Build lead scoring based on fit (ICP match) and behavior (opens, clicks, site visits) to prioritize daily calling blocks
A/B test subject lines and opening lines inside sequences - change one variable at a time for clear learnings
Sync cleanly with CRM using custom fields and stages that mirror your sales process to keep data fresh
Features
- 275M+ contact database
- AI-powered sequences
- Email and dialer outreach
- Data enrichment
- Chrome extension
- CRM integrations
- Intent data signals
- Meeting scheduler
Best for: B2B sales teams • Startups and SMBs • SDRs prospecting • Companies building outbound
Pros
- Massive accurate database
- Generous free tier
- All-in-one platform
- Great Chrome extension
- Affordable vs competitors
Cons
- Data accuracy varies by region
- Email limits on lower tiers
- Can feel overwhelming
- Support response times
Final Recommendation
Apollo.io is a freemium AI tool best suited for B2B sales teams and Startups and SMBs.